My Role

Creative / Art / Team / Digital Lead, 2010-2013

Project Description

Für den ASB entwickelten wir eine Kampagne, die dank eines eigens entwickelten Online-Tools fast vollständig individualisierbar ist und auf diese Weise den verschiedenen Bedürfnisse aller 239 ASB Gliederungen modular gerecht wird. 

Der ASB wird als zupackender, pragmatischer Arbeiter positioniert. Er ist da, wenn es darauf ankommt – keine Schnörkel, keine Dramatik. Kurz gesagt: Der ASB hilft hier und jetzt.

Photography

In this campagne we chose to work with ASB employers only. It was a difficult task working with all kinds of people ranging from children to very old gentleman, from SEOs to people with a mental disorder. The very natural and authentic look was created with the great help of Thekla Ehling, a great photographer.

3911 AZ 3sp Erste Hilfe 1
0247_wie_wir_helfen_CLP_395x583_RZ8
0247_wie_wir_helfen_CLP_395x583_RZ
0247_wie_wir_helfen_CLP_395x583_RZ7
Living-Room-iPhone-5S-MockUp
smart-fortwo

Corporate Identity

The challenge was to establish a very characteristic and loud design language, as the client had to make impact without a big budget. Yet it had to be flexible enough to be able to be used on  an obituary notice.

The brand needed to be reduced to its most powerful characteristics. In everyday work we dealt with profesional designers as well as with secretaries. Therefore we developed a very simplistic way of using all the significant design elements. We promised that basic guidelines will fit on a 6 page DIN A4 liporello. And we kept our promise.

Citilight
1846_ASB_CD-MANUAL-2

ASB Cinema Spot

ASB Magazine

ASB_Magazin_final-1
Druckerei_Flyer

Activation Campagne

0247 BS3 18 1 RZ
0247_BS3_18-1_RZ
0247_BS3_18-1_RZ6
0247_BS3_18-1_RZ8